Do you dream about becoming the most searched website in your industry? SEO may just be the best way to make this happen. Businessmen and marketing gurus alike rave about the importance of SEO. They believe that the right tactics and seamless execution take your digital presence up a notch. If you’re wondering how all of this can be possible, then it’s time for you to brush up on your SEO basics. Here’s everything that you need to know: What’s SEO? Search Engine Optimization (SEO) is an online marketing strategy that focuses on improving your web presence. How does it work? Search engines have a guideline that determines whether your website is worthy to be on the top. It tests it on relevancy, user-friendliness, and credibility.
Things like relevant keywords, backlinks, content and navigation are some of the best tactics for SEO. They help you score well on this evaluation test. Once that’s done correctly, you’re automatically placed near or on the top when a user types in a relevant query. Let's dig a little deeper in Pt 2 on how the benefits of well done SEO are so important to your success!