LinkedIn is a social media platform that is all about building connections & networks for your business growth. LinkedIn is currently the top social media platform for generating professional leads. LinkedIn allows you to have a detailed Company page so that you can create awareness about your brand. Your company page can be optimized according to your needs and requirements. LinkedIn allows you to build an effective marketing strategy for your on-going marketing campaigns. There are LinkedIn groups & showcase pages where you can publish compelling content to reach out to an ever wider audience. LinkedIn is the only social media platform that has multi language tools. You can post business content in any language. LinkedIn pretty much targets a very large audience but it also targets specific audiences according to the location, gender, age and interests. You can build & interact with other organization & can even build healthy business partnerships through LinkedIn.